An organization represents a workspace where a person or a group of people work together on projects. See the definition here.
Once you create an organization, you will be redirected to a home page. It should be empty as you have not created any organizations or projects yet.
Your name displayed here is your profile name of the account that Cuemby Cloud Platform just integrated with. To change your display name, please go to account information to change your account details.
Each organization can have multiple projects and each project could set a budget on the usage and add precise control over who can access to what level.